Your Friendly Neighborhood Localization Expert
I’m Sarah Presciutti, an experienced English to Italian SEO and marketing translator with over 5 years of expertise in translation and advertising. Just like an SEO spider 🕷️ crawling a website, I work to optimize your content for search engines while keeping it engaging for your audience. Combining professional expertise with a deep understanding of Italian culture, I adapt content to meet both search engine requirements and the expectations of your Italian audience.
My Journey
My career began in the fast-paced environment of a creative agency where I worked as an SEO copywriter and ads specialist, managing multiple clients and projects simultaneously. This gave me the opportunity to work across a variety of industries. I developed skills in SEO copywriting, brand voice alignment and audience engagement. Later, I transitioned to in-house roles at companies like Lotto Sport Italia and Stonefly Shoes. There, I expanded my expertise beyond digital content to include broader marketing strategies, such as print materials, product catalogs and retail campaigns.
After these two great job experiences, I realized that I loved the freedom and variety freelancing offers. In a challenging job market, I also knew it was important to stand out by offering a unique service. That’s why I decided to specialize in SEO translation, blending my academic background in translation with the skills I gained on the job. Freelancing allows me to build a direct, first-hand relationship with clients whose products I enjoy working with. It also lets me help them connect authentically with Italian audiences.
By combining practical SEO expertise with cultural adaptation, I focus on tailoring content to reflect a brand’s voice while meeting the expectations of Italian users. My work includes keyword research, website optimization and content localization. Everything I do is designed to support businesses entering the Italian market.
If you found me, your audience can find you too. Let’s work together to make your brand stand out and connect with Italian audiences—reach out today!